The School of Creatology is a new, online and F2F

co-creative school

specialising in Creatology.

Creatology is the Subject of Creativity.

Creatology explores the elements that make up creativity,

from what it does and how it does it, to our creative capabilites and creative practices as individual creatives and co-creators.

Creatology helps us shine brighter by mastering our creativity through:

• learning about the nature and power of creativity itself, and
• empowering our creative natures and power
• by being creative
• in a co-creative culture.

This unique and new subject is offered to Creatives aged 16-100.

Creatology has been created by Jane Macdonald, a Creatologist (researcher and educator of creativity), and Founder of SoC.

A huge 25% of Aussies have a preference for creativity*

so 6,750,000 of us seek to express

the nature and power of

our most innovative, problem-solving, wellbeing-enhancing, value-adding, regenerative, collaborative, transformative, soul-fully satisfying, and 

sought-after tool humankind has.

Yet, we have all been educated in 

• schools that don’t teach the subject of creativity itself

and most of us have been educated in

• schools that rarely teach via creativity’s process
• schools that rarely teach the creative process or creativity explicitly
• schools that foster academic cultures over creative cultures, and
• school systems that are now found to reduce (even “kill”) our creativity.

* SGS Economics and Planning. “Valuing Australia’s Creative Industries”. Creative Industries Innovation Centre, 2013

Creatology is

the Subject of the Nature and Power of Creativity.

Creatology focuses upon

the nature and power of creativity itself, and

the nature and power of creativity within us… our own creativity, 

increasing our:

• creative power,
• creative natures, such as our creative capabilities and creative practices, and
• creativity knowledge, such as what it is, what it does, how it does it,

so we can bring our inspired ideas

for new life and new growth into being…

together.

The Creatology Award is a certificate 

awarded to Creatives for

• demonstrating mastery of creativity knowledge, and
• demonstrating mastery of their creative capacities.

To qualify for the Creatology Award, Creatives need to:

• submit the Satisfaction of Life Scale prior to beginning,
• complete the Creatology Curriculum, 
• demonstrate integration of creative practices in a project,

and upon completion:

• submit an updated Satisfaction of Life Scale, and
• present the project and a self-reflection at a Presentation Night (online for online participants).

The Creatology Curriculum explores creativity’s elements in 3 streams:

Stream 1. The State of Being Creative 

Uncovering creativity’s nature and power and its nature and power within us, including what it is, what it does, how it does it, and what it gives.

Stream 2. The Way of Creativity  

Experiencing how we live and learn through creativity as we follow our own lights, develop our processes alongside our creative capabilites and practices, and see our creative outcomes reach new heights… walking our creative way.

Stream 3. The Co-Creative Culture 

Discovering the elements of a co-creative culture, the roles creativity and co-creative practices play, how groups go beyond where they have been before, and a group’s power to create change.

The Creative Education Method

By being creative while learning about creativity, we increase:

• our knowledge about the nature and power of creativity,
• our knowledge about our own creative natures and power, and
• our creative natures and power themselves.

This method of learning is called Creative Education.

It is an arts-based approach that leads with a question and inquiry (where all human creativity begins),

and is experiential, hands-on, project-based… based in do-ing, in be-ing.

We:

1. bring up and out what we already know about creativity,
2. build upon that knowledge through discussion and creative experiences, and 
3. develop our creative capacities by practicing what we are learning in our creative projects. 

What kind of projects are Creatives developing?

Our projects might be ones we have already begun and want to build upon, or an idea that we may or may not have begun looking in to, or an idea may not have come yet but we feel a creative ‘itch’.

Projects could include a new change, a solution, a lifestyle, a livelihood, a difference… 

any idea or ideas we want to, need to, feel called to, create.

A business, a movement, a point of view, an exhibition, a peice of clothing or jewellery, a house, a film, balance, music, an event, a community, a piece of writing, an art work, a philosophy, a program, self-sufficiency, a front door to a home, a YouTube channel, a resculptured body, an app, a regenerated eco-system, a studio, an alternative way of trading, a policy, a piece of furniture, an animal run for the outdoors, a school, alternative power sources, an ecos, a picnic area, a decorated wall, a book, peace, a village, a food forest, a new sport, technology, a gift, a story, a resource of somekind… ideas are endless!

SoC is a Co-Creative Culture.

This is because:

1. We need to grow with others to more fully expand our creativity,

2. We need more practice living and working in co-creative cultures for our future to be more successful, and

3. We need ecos’s to be creative-sympathetic as Creatives tend to hold our unique and valuable natures and skills back from others when we sense there may be a negative consequence for it.

SoC’s co-creative culture is, therefore, built upon three foundations:

• giving rather than taking,
• diversity rather than uniformity,
• discernment rather than judgement, and
• coopetition rather than competition.

SoC is an online school for ages 18+, and

F2F in your space for 16-18, or 18+ by request.

Online, we are hosted in the Mighty Networks platform.

The app can be downloaded to our phones and tablets, or we can sign in on a desktop and laptop.

MNs offers a range of facilities for our co-creative school including:

• social profiles and links to our external profiles and projects
• seeing who is in our area
• feeds of posts
• private messaging
• topics and chat threads
• project progress-logs
• project collaboration spaces
• whole-school meeting room
• live classroom
• interview studio
• media library, and
• space to celebrate graduation at the Creatology Award presentations.

We have a Community Agreement to agree to and abide by. 

There are so many topics within Creativity to explore, we don’t make all of them a priority in Creatology. 

So, they are explored in PoP-Up Topics instead.

PoP-Ups is a b(v)log-style free library available both here and within the school, of articles, videos, interviews, short classes, challenges, and discussions on these out-of-the Creatology box’s topics.

“I can’t give you any advice but this: to go into yourself and see how deep the place is from which your life flows.

At its source, you will find the answer to the question of whether you must create.

Accept that answer, just as it is given to you, without trying to interpret it.

Perhaps you will discover that you are called to be a creator.

Then, take that destiny upon yourself, and bear it, its burden, and its greatness.”

Rainer Maria Rilke

(1903)

The School of Creatology pays respect to our Creatives across the world and their great works that bring beauty, knowledge, and solutions to all of us and our earth. Nothing created by SoC is made with AI. Everything… eg, words, structures, titles, thoughts, sounds, paragraphs, images, are originally created by SoC and paid Creators. Nothing is taken.