School of Creatology

Helping our Creatives SHiNE as the Stars they are

and follow their creative way

by mastering their creativity


Creatology, the Subject of Creativity.

Wanting to shine brighter?

Our fortnightly newsletter will help.

A lion roars on a stage for a creative whose phoenix is rising, inviting creatives to enrol in the School of Creatology.

What is the School of Creatology?

SoC is an online, co-creative school specialising in Creatology.

Creatology is the Subject of Creativity.

Creatology explores most of the elements that make up creativity,

from what it does and how it does it, to our creative capabilites and creative practices as individual creators and cocreators.

Creatology helps us shine brighter by mastering our creativity through:

  • learning about the nature and power of creativity itself, and
  • empowering our creative natures and power
  • while being creative
  • in a co-creative culture.

This unique and brand new subject is offered to Creatives aged 18+

in a co-creative school in an online app,

with the goal of empowering our global, creative social movement

to substantially increase its capacity, and efficiency and effectiveness

in fulfilling its purpose-driven creative work.

Creatology has been created by Jane Macdonald, a Creatologist (researcher and educator of creativity), and Founder of SoC.

Creatology isn’t offered anywhere, so welcome to this brand new, creative quest!

FIRST CLASS: Monday 5th August, 2024








The mission of the School of Creatology is to


To increase our grassroots, creative power by helping Creatives shine as the stars they are + masterfully lead their creative life.

Read more here.


To create a global, pioneering, online creative school graduating Creatologists, masters of creativity.

Read more here.

The mission of the School of Creatology is to


To increase Creatives’ creative capacities and knowledge about creativity, while being creative in a co-creative culture.

Read more here.

Women standing in a circle with their hands overlapping with magic coming out of their palms.


Creatives should be encouraged and positioned so they can do what they do best… generate wellbeing and change.

Read more here.

The mission of the School of Creatology is to

Social + Eco Impact Theory

What social and ecological change can Creatives create if they increase their creativity?

Read more here.

Why learn about Creativity?

Creativity is intentionally designed to generate new life and new growth,

Our creativity is intentionally designed to generate new life and growth too.

Creativity is our:

  • #1 state of being
  • #1 teacher
  • #1 problem-solver
  • #1 beauty-maker
  • #1 value-adder
  • #1 expressioner
  • #1 innovator
  • #1 inquirer
  • #1 collaborator
  • #1 regenerator
  • #1 wellbeing-maker
  • #1 change-maker
  • #1 transformer
  • #1 manifester
  • #1 (r)evolutionary

and for many Creatives, our

  • #1 way of life.

Why is Creativity often referred to as a “Way”?

Have you seen books, blogs, podcasts, or even videos referring to “The Way of Creativity”?

Being a Creative, you have a preference for creativity… for being creative. 

An aspect of creativity’s nature and power is to identify problems and solve them, and this is in your nature and power too.

When you recognise a problem,

you will always see three ways forward:

  1. invest energy into the pathway of the problem, its solution being a worsening condition (way of decreation / destruction),
  2. invest energy into the pathway of integrating the problem’s lessons, its solution being a better condition (way of creation), or
  3. invest energy into the pathway of the current state of the problem, its solution being a maintained condition (way of the status quo).

#2 is the pathWay of Creativity.

#2 is the pathway Creatives are drawn to, because it is the expression of the nature and power we have a preference for. Does that make sense?

The pathWay of Creativity is very much like a bow and arrow. Shooting straight up the middle, the arrow leaves the junction where it was birthed. With narrowly-focussed momentum, it sends us forth into a step-by-step, increasingly expansive, creative journey

that is the creative way… the creative method, the creative process, the creative state of being that creates the problem-solving, beauty-making, value-adding, expressionistic, innovative, inquiry-lead, collaborative, regenerative, wellbeing-making, change-making, transformative, (r)evolutionary, manifestation of the target that the arrow is shooting for.

For example, when we are walking a path using all of our creative capabilities like those of vision, such as imagination, insight, hindsight, and foresight, we are walking the Way of Creativity, the way of creation. 

Living life with and through our creative natures and power is a way of being, in-forming a way of living.

The Way of Creativity is a method for leading lives and leading projects… whatever it is applied to… that is (r)evolutionary by nature and in power.

imagining our future

transforming conditions

being self-sufficient and feeling confident

always knowing how to create

designing and fulfilling projects

being resourceful

shining brightly

living a creative life

growing our gifts, interests and passions

increasing our energy

belonging in a co-creative culture

knowing our true selves

expressing ourselves authentically

collaborating and co-creating

taking steps, taking risks

adding value

Who is SoC here for?

Wizard gnome sits on a log holding a sign that says "reach for the stars" while another gnome riding aw comet returns to earth from high in the sky.

The School of Creatology is designed to help Creatives who aspire to masterfully SHiNE, 

to follow our unique and original creative way 

by using our:

  • gifts
  • talents
  • ideals
  • curiosities
  • ideas
  • points of view
  • callings
  • visions
  • questions
  • genius
  • interests, and
  • passions

to guide the good creations we bring to the world,

for our benefit and the benefit of generations who are on their way.

What are Creatives creating?

A change, a solution, a lifestyle, a livelihood, a difference… a world…

an idea or ideas we want to, need to, feel called to create.

A business, a movement, a point of view, an exhibition, clothing or jewellery, a house, a film, balance, music, an event, a community, a piece of writing, an art work, a philosophy, a program, self-sufficiency, a channel, a regenerated lake, an alternative way of trading, a policy, furniture, a school, alternative power sources, an ecos, a book, peace, a village, a food forest, a new sport, technology, a gift, a story, a resource of somekind…

What are you creating? What are we creating? 

Did you know, the way ahead lies in the word ‘create’?

For example, the School of Creatology is here for:

  • Creators pursuing their success in the creative sector and portfolio / project pathways
  • Artists inspired by self-expression and self-realistion through creative mastery
  • Students seeking to increase their creativity while adding Creatology to their studies
  • Innovators and inventors with inspiration and ideas for wellbeing solutions
  • Entrepreneurs or project managers developing innovative, change-making, or wellbeing businesses, organisations, and companies
  • Educators specialising in the arts, or teaching in creative and alternative schools, or in leadership roles
  • Community builders inspired by co-creative cultures.
  • Activists focussed on creating social and ecological wellbeing
  • Solution-makers with ideas for change, alternatives, and leaving legacies
  • Spiritualists wanting to be in union with their creative energy / life force
  • Educators, parents, and community groups intending to form creative primary and secondary schools

Why is SoC here for Creatives?

Wizard gnome sits on a log holding a sign that says "reach for the stars" while another gnome riding aw comet returns to earth from high in the sky.

The School of Creatology has been created for Creatives because:

1. Creatives, our prophets of justice in making, have significant potential to create positive change, but we need encouragement and a knowledge and skills boost to fulfill creativity’s unmatched ability to change conditions.

2. Creatives tend to share a vision of a better world, or a better way, that has a heart of joy, value-adding, collaborating, regeneration, and problem-solving, but we need more opportunities to bring our visions to life because existing pathways are lonely and our visions are desperately needed.

3. Creatives’ preference for creativity is our super power, but most creatives’ power isn’t as fired-up as it can be, so we need a way to learn about each of the elements that make up creativity and master them, so we can light up from the inside out and walk our creative path well. 

4. Creatives long to collaborate and co-create, but we need the practice, away from contest, judgement and taking, so we can give in groups in the big, wide world in a way that will keep our creative spark and shine, and that of others we are working with, alight. 

We have all been educated in 

  • schools that don’t teach the subject of creativity itself

and most of us have been educated in

  • schools that rarely teach via creativity’s process
  • schools that rarely teach the creative process explicitly
  • schools that foster academic cultures over creative cultures, and
  • school systems that are now found to reduce (even “kill”) our creativity.

But, a huge 25% of Aussies have a preference for creativity*…

so 6,750,000 of us seek to express the nature and power of

our most innovative, problem-solving, wellbeing-enhancing, value-adding, regenerative, collaborative, transformative, soul-fully satisfying, and 

sought-after tool humankind has.

So, without learning about creativity

how can it be that our 25% can fully realise our creative potential and continue to grow that potential,

yet alone hand down adequate creative knowledge and skills

to younger generations, who increasingly need it more than we do?

A carpenter gnome scratching his head trying to work out instructions on how to create something.

  While Creatives are under-educated, our creative capacities

  and our children’s creative capacities, and their children’s      creative capacities

  … our ability to increase wellbeing and transform conditions

  will remain under-developed,

  which is extremely bad timing given the current state of our    social and ecological conditions.    

A heart with a thriving forest inside it sits within a gold frame and blue background.

Expressed Creativity

Read more here.

An upside down heart with a blackened forest inside it sits within a gold frame and grey background.

Suppressed Creativity

Read more here.

What is Creatology?

Wizard gnome sits on a log holding a sign that says "reach for the stars" while another gnome riding aw comet returns to earth from high in the sky.

Creatology is the Subject of the Nature and Power of Creativity.

Creatology focuses upon

the nature and power of creativity itself, and

the nature and power of creativity within us… our own creativity, 

increasing our:

  • creative power,
  • creative natures, such as our creative capabilities and creative practices, and
  • creativity knowledge, such as what it is, what it does, how it does it,

so we can bring our inspired ideas

for new life and new growth into being…


The word ‘Creatology’ = ‘create’ + ‘ology’.

‘Create’ or ‘Creativity’


  • the power (energy)
  • and nature (capabilities, practices, knowledge)
  • of creators (nature, human, spirit)
  • to bring (process, generate, manifest)
  • life… ideas (concept of a thing)
  • into being (new life, new growth).



a field of knowledge or an academic discipline such as a

  • study,
  • science, and
  • subject.
An art easel has a painting standing on it giving the definition of Creatology, the subject of Creativity by the School of Creatology.
Creativity as a subject in its own right.

Just as the subject of Biology is the subject of life and living organisms, and Philosophy is the subject of living principles, Creatology is the subject of the nature and power of creativity.

Creativity as a subject in its own right isn’t studied in schools, certainly not here in Australia, but creativity as thinking including design thinking and innovation processes are able to be studied as units in universities. However, most of us don’t undertake these studies.

Limiting our understanding of creativity as thinking or as a process limits our ability to fully develop all of our creative capacities, creative practices, and creative knowledge, therefore limiting what, how, and how well we create. It also excludes the spirit and soul factors… the higher self… the force behind our creativity.

Difference between Art and Creativity.

The subject of Art explores and increases our knowledge and skills of human expression through the making of art forms.

The subject of Creatology explores and increases our knowledge and skills of creativity, including expression,

as the force (the power and nature) behind the making of art forms, as well as omniforms (any forms), and trans-form-ation (changing of forms).

How does SoC work?

Light globe of three concentric circles showing Creatology in the middle surrounded by Creative Education held by Creatopia, sit on a stem of other light bulbs.

The School of Creatology’s is made up of three integrated realms

so we can dive deeply into creativity while our creativity and co-creativity emerge and develop.

1. The Creatopia Village… creativity can only be increased when the environment supports it, so Creatopia is a village-style, co-creative community of Creatives promising to be rich in networking, collaboration, support, and project and enterprise development.

2. The Creative Education Method… learning about creativity can only be achieved by being creative, through the creative process. So, we integrate the elements of creativity we are learning in the Creatology Curriculum into our projects, and build upon them as creative capacities in live, practical, fortnightly Integration Sessions and Enterprise Eggs.

3. The Creatology Curriculum… we explore and uncover creativity’s nature and power along with our personal creative natures and power, in Creatology Classes following the Creatology Curriculum. The Creatology Curriculum consists of around 60 elements of creativity, including our creative capabilites and creative practices. The creativity elements are ordered into 3 streams, each including a theme and 3 sections, and each section consisting of 3 topics that house the creativity elements.

Creatology Award by the School of Creatology

The Creatology Award

To graduate with the optional Creatology Award, Creatives need to:

  • submit the Satisfaction of Life Scale
  • complete Creatology’s Classes, either in Creatopia or a Creatology Intensive
  • demostrate integration of creativity concepts in your ‘By the Book’ Book
  • demonstrate integration of creative practices in the fulfillment of a project

and upon completion,

  • submit an updated Satisfaction of Life Scale and an evaluation of your Creatology learning experience, and
  • present your project and a self-reflection at an online Presentation Night in a Graduation Ceremony.

What is in Creatology?

The Creatology Curriculum

explores creativity’s concepts in 3 streams:

Stream 1. The State of Being Creative  August to October 

Uncovering Creative Energy made up of creativity’s nature and power and its nature and power within us, including what it is, what it does, how it does it, what it gives, and what is at its heart.

Stream 2. The Way of Creativity  November to March

Experiencing how we live and learn through creativity as we develop our process alongside our creative capabilites and practices, and see our creative outcomes reach new heights… walking our creative way.

Stream 3. The Co-Creative Culture  April to June

Discovering the concepts of a co-creative culture, the roles creativty and co-creative practices play, how groups go beyond where they have been before, and a group’s power to create change.

    Stream 1

    State of Being Creative

    This first stream focuses upon the nature and power of creativity and its nature and power in us.


    State of Being has 3 sections.

    Each section is explored to discover the nature and power of creativity and our own creative natures and power.


    The Heart of Creativity, diving deep into the roles love and light play while we are being creative, and in the outcomes of our creativity.


    With the love we have in mind, we explore:

    1. Purpose of Creativity (what it is and what it does)
    2. Functions of Creativity (how it does it), and
    3. Gifts of Creativity (what it gives us when we use it).
    Stream 2

    The Way of Creativity

    This middle stream focuses upon creativity’s journey as we develop and build upon our capabilites.


    The Way of Creativity has 3 sections.

    Each section is explored to develop our creative capabilities.


    Creativity as a Living and Learning Journey.

    We uncover ways creativity is a natural teacher and how we are able to learn and develop by it

    while recognising our use of its elements as a way to live our lives, such as in our projects, businesses, communities, homes, relationships.


    With our living journeys in mind, we explore:

    1. Originality of Creativity (the question of origin-ality of creativity itself and within us and our works)
    2. Mastery of Creativity (our creative process, capabilities, practices, and thinking), and
    3. Paradoxes of Creativity (what we find conflicting while being creative).
    Stream 3

    The Co-Creative Culture

    This last stream focuses upon co-creative cultures while Creatopia gives practice of being in one.


    Co-Creative Culture has 3 sections.

    Each section is explored in relation to being in a collective… such as what it is to co-create, how we co-create, and what could be co-created.


    The Liberty of Creativity… creativity as a source, experience, and manifestation of freedom, and freedom as a manifestation of creativity.


    With liberty in mind, we explore:

    1. Co of Creativity (gifts of diversity in unity)
    2. Transformation of Creativity (a group forming change), and
    3. Transcendency of Creativity (a group going above and beyond).

    NB: The Mastery of Creativity

    is the second topic of the second section of Stream 3.

    It consists of 39 creative capabilities and 9 self and co-based creative practices.

    Because this is too many creativity elements to experience in only a couple of months, each week of a 12-month cycle, in addition to our 45 minute Creatology Class, we also have a 30 minute class that focuses on one of our 39 creative capabilities or 1 of our 9 creative practices.

    A chalkboard with the words 'timetable' written on it, on a gold wall behind a leadlight lamp.

    What is the Culture like?

    The Creatopia Village

    is the School of Creatology’s co-creative community.

    It’s inside Creatopia that we learn about Creatology, mastering our creativity through practice, together.

    The reasons for a co-creative culture is because:

    1. We need more practice living and working in co-creative cultures for our future to be more successful, and

    2. We need ecos’s to be creative-sympathetic as most Creatives won’t show our creative selves fully when we sense there may be a negative consequence for it.

    For example, in a culture where mistakes, questioning, messiness, retreating, daydreaming, idealising, and even awesome ideas are disciplined, misunderstood, or devalued, Creatives tend to hold our unique and valuable natures and skills back from others.

    SoC’s co-creative culture is, therefore, built upon three foundations:

    • giving rather than taking,
    • diversity rather than uniformity, and
    • coopetition rather than competition.

    Community of global Creatives

    Feeling like home, challenging self-expression, creating connections and friendships, networking, finding creatives nearby, messaging, communing.

    Sharing our creativity safely

    Using SoC’s social profiles, linking to external profiles and projects and businesses, posting creative projects and experiences and epiphanies, seeing others, feeling inspired.

    Discussing and collaborating

    Taking creativity knowledge and practice to new heights by chatting, discussing, and brainstorming creativity concepts, problems, ideas, projects, tools, wins.

    Following our star and other lights

    Such as our passions, ideas, talents, interests, callings, dreams, genuises, and their individuality, creating from and with them, and finding a place for them.

    Designing + developing projects

    Developing new or current or long-lingering projects, promoting and supporting, collaborating on your project and others’ projects, and finding new projects.

    Project progress logs

    Setting intentions for and sharing visions of projects, tracking and monitoring project progress with a SoC project log, receiving feedback and support during its progression.

    Practical help

    Applying what we’re learning and receiving practical help in fortnightly Integration Sessions, enterprise support in fortnightly Enterprise Egg sessions, and co-working sessions.

    Star Creators sharing experiences

    Learning more about creativity from experienced Creatives in diverse sectors… “The Pew” interview panels of 3 creatives, monthly, building connections with them.

    Library of resources, tools, classes

    Supporting our growing creativity with deeper-dive articles, research reports, tools and videos, and all classes, PoP-Ups, Enterprise Eggs, Integration Sessions, and The Pew.

    Choosing our own way

    Paying as we go and opting in and out anytime, and the option of self-directing classes by picking and choosing from live or recorded classes and sessions.

    Access SoC in an app

    Accessing the school 24/7 on phones or tablets on the Mighty Networks app, or using the school’s Mighty Network URL on desktops or laptops.

    Whole-school meetings

    Participating optionally in monthly whole-school democratic meetings, raising and reviewing issues and problems in SoC, and creating ideas and solutions.

    How is Creatology learnt?

    The Creative Education Methodology

    Through being creative… being in the state of creativity… 

    we increase our knowledge about the nature and power of creativity and our own creative natures and power, and expand our creative capabillities and creative practices.

    The method is called Creative Education. It is an arts-based approach to learning (about anything) that leads with a question and inquiry (where all of human creativity begins), and is experiential, hands-on, project-based… based in do-ing.


    • reflect and draw out what we already know about creativity,
    • build upon that knoweldge through creative activities and discussions,
    • practice what we are learning in our personal or collab creative projects,

    and find we have

    • uncovered even deeper understanding again of creativity,
    • built our creative capacities and practices.

    The Creatopia Village’s cycle

    1. Social Profile.   Using a SoC social profile within our school’s app, introducing ourselves, linking to external profiles and projects if we choose, participating in chat groups, and messaging other creatives.

    2. Classes.     Participating in one creativity concept class of 45 mins, and a creative capability or creative practice class of 30 mins, each week, live or recorded, drawing out our existing knowledge and adding to it through discussions, teaching, and experiences.

    3. Practice.   Integrating what we learnt by putting the creativity concepts into practice in our creative projects.

    4. Support Sessions.   Receiving and giving support in the fortnightly live and recorded (optional) Integration Sessions and / or Enterprise Eggs, diving deeper into the creativity concepts in projects.

    Social Profile
    Support Sessions
    Project Log

    Using a social profile within our online school.

    Participating in live and recorded creativity concept classes.

    Integrating what we are learning in projects

    Receiving practical help in the live support sessions

    Posting about how concepts impact your creativity.

    Keeping a project progress-log to progress projects and receive feedback.

    5. Document.   Posting about our creative experiences in our SoC social profile, sharing and receiving feedback about contemplations, reflections, epiphanies, paradoxes, new knowledge, projects, ideas, concerns, wins, etc; using words, photos, videos, music, whatever we wish, and seeing others’ in their feeds.

    6. Project Progress Log.   Updating our project(s) on our SoC project progress-logs for accountability and to see their growth.

    Integration Sessions

    are fortnightly live sessions held the week after each class, enhancing practice of the creativity concept explored in the class, eg:

    • our quest(s),
    • our creative process,
    • our project development,
    • our creative energies, capabilities, and practices, and
    • our self-evaluation tools.

    Enterprise Eggs

    are fortnightly live sessions, supporting our creatives who are developing projects as enterprises, and focus upon:

    • our goals
    • our plan
    • our strategies
    • our resources
    • our tech stack, and
    • our marketing.

    PoP-Up Topics

    are shorter classes, live, blogged, vlogged, recorded, diving into concepts not in Creatology. Random in topic, timing, length,+ format, they can be:

    • insipired by the needs of our Creatives
    • inspired by world events, or
    • insipired by well-known Creatives.

    Where is SoC?

    SoC is an online school, hosted on the legendary Mighty Networks platform.

    The app can be downloaded to our phones and tablets, and we can sign in on a desktop and laptop.

    MNs offers a range of facilities for our co-creative school including:

    • social profiles and links to our external profiles and projects
    • seeing who is in our area
    • feeds of posts
    • private messaging
    • topics and chat threads
    • project progress-logs
    • project collaboration spaces
    • whole-school meeting room
    • live classroom
    • interview studio
    • media library, and
    • space to celebrate graduation at the Creatology Award presentations.

    We have a Community Agreement to agree to and abide by. 

    How do Creatives join SoC?

    Social Media words in neon art-deco lights within a neon thumbs up.


    • Learn a little about the weekly creativity concepts
    • Participate in co-creative experiences
    • Uncover insights into your creative nature and power
    • Find out how other creatives live and work, and
    • Realise the value that creativity brings.
    A letterbox stands with light glowing out of its slot.

    Monthly Newsletters

    • Dive deeper into the month’s creativity concepts
    • Get a snap-shot of our best social media
    • Receive invitations to upcoming classes and events.
    The Creatopia Village sits at the heart of a spiral that supports 7 star creatives playing to a hummingbird.

    The Creatopia Village

    AUS $100 in 2025

    AUS $60 / month, 2024 semester 2

    • The Creatology Curriculum, 12-month cycle, join anytime of the year
    • Join in 1 x 45 min Creatology Class each week
    • Join in 1 x 30 min creative capacity or creative practice each week
    • If not, watch recordings kept in the Library
    • Go further in optional Integration Sessions each fortnight
    • Collaborate with others on your projects and theirs
    • Share your work for feedback and generate ideas
    • Create a project… an old, new, collab, dream
    • Create your ‘By the Book’ Book of your own create guidance
    • Get support in optional Enterprise Eggs each fortnight
    • Add to the knowledge bank about creativity by watching or participating in ‘The Pew’
    • Explore the grit in random PoP-Up Topics
    • Join in whole-school meetings to steer the school
    • After 12 months of the full monthly fee, stay in Creatopia for AUS $20 each month
    • Too many features to feature!
    Creatology Intensives stand above a gold stage that's empty and waiting for creatives to shine.

    Creatology Intensives


    AUS $960 / 3.5 days, April or late Sept

    • The Creatology Curriculum over 3.5 days
    • April or late September, 2025, dates TBA
    • Day 1… Stream 1, Creativity as a State of Being
    • Day 2… Stream 2, The Way of Creativity
    • Day 3… Stream 3, The Co-Creative Culture
    • Live, online
    • Collaborate with others on your projects and theirs
    • Share your projects for feedback and generate ideas
    • Create your ‘By the Book’ Book of your own create guidance
    • Join the Creatopia Village for only $20 per month

    Newsletter and a Freebie

    Sign up here for the monthly Newsletter alone, if the poster isn’t your thing.

    PoP-Up Topics

    There are so many topics within Creativity to explore, we don’t make all of them a priority in Creatology classes. 

    So, they are explored in PoP-Up Topics instead. PoP-Ups is a b(v)log-style free library held both here in this site and within the school, of articles, videos, interviews, short classes, challenges, and discussions on these out-of-the Creatology box’s topics.

    Can I create my idea?

    What questions do creatives ask themselves?
    What do they understand that others may not?
    What is the ultimate key to their questions?


    “I can’t give you any advice but this: to go into yourself and see how deep the place is from which your life flows.

    At its source, you will find the answer to the question of whether you must create.

    Accept that answer, just as it is given to you, without trying to interpret it.

    Perhaps you will discover that you are called to be a creator.

    Then, take that destiny upon yourself, and bear it, its burden, and its greatness.”

    Rainer Maria Rilke


    The School of Creatology acknowledges the Wurundjeri of the Kulin nation, the Traditional Owners of the mountain Country this school is created on, and recognises their continuing connection to land, waters, and communities. SoC pays respect to Aboriginal and Torres Strait Islander cultures and to Elders past and present.

    The School of Creatology pays respect to our Creatives across the world and their great works that bring beauty, knowledge, and solutions to all of us and our earth. No thing created by SoC is generated with AI. Everything… every word, sentiment, sound, thought, image… is created by SoC or a Creator paid for their energy. Nothing is taken.