The School of Creatology

Creative, shine as the star you are!

Master your creativity

with

Creatology, the Subject of the power and nature of Creativity.

A lion roars on a stage for a creative whose phoenix is rising, inviting creatives to enrol in the School of Creatology.
A lion roars on a stage for a creative whose phoenix is rising, inviting creatives to enrol in the School of Creatology.

Monthly Newsletter

What is the School of Creatology?

SOC is an online, co-creative community

of Creatives aged 18+ who

intentionally learn about Creativity and explore what we are learning through our projects

so we can enhance our:

  • knowledge about creativity’s power and nature
  • understanding of our own creative natures and power
  • creative capabilitie
  • creative practices
  • creative processes
  • intended results of our creative projects, creative coommunities, and our creative lifestyles, and our
  • sense of satisfaction and fulfillment.

We do this by:

  • learning “Creatology, the Subject of the power and nature of Creativity”
  • by being indivudually and collectively creative
  • in a safe, co-creative culture.

The

Creatology Award

AUS $44 per month or $528 for Intensives

Creatology Award by the School of Creatology

An optional certificate for:

  • demonstrating mastery of creativity knowledge, and
  • of your creative capacities and creative practices.
  • Online, live and recorded
  • choose your classes and pace, or
  • join a group in a 10-week Intensive!
Women standing in a circle with their hands overlapping with magic coming out of their palms.

Purpose

To empower our global, creative social movement in its quest for the fulfillment of its change-inspired creative work.

Vision

To create a global, pioneering, co-creative school graduating Creatologists, Masters of Creativity.

The mission of the School of Creatology is to

Mission

To elevate Creatives’ creative capabilities and knowledge about creativity, while being creative in a co-creative culture.

A gold lion holding the vision for a gold set of justice scales on a purple background.

Philosophy

Creatives should be encouraged and positioned so they can do what they do best… generate wellbeing and change.

The mission of the School of Creatology is to

Social + Eco Impact Theory

Does our creativity have the capacity to generate (r)evolutionary social and ecological change?

Who is SOC here for?

A collection of lanterns, each with a name of a creative gift, float upward in the night sky.

The School of Creatology is here those of us who

are in love with being creative…  

who are obsessed with and

wanting to, and needing to:

  • create
  • be our creative selves
  • know our creative selves
  • enhance our creative potential
  • benefit others and be of value
  • belong in an intentionally creative community
  • learn and creatively grow and journey with others
  • collaborate and co-create with others
  • manage self-doubt
  • self-direct, and
  • experience how and why our creative works supports us to give more.

YET, we struggle…

 

For example, the School of Creatology is here for:

  • Creatives seeking self-expression and self-realistion
  • Artists searching for collaboration and community
  • Students wishing to do Creativity Studies
  • Educators wanting to better equip students for the future
  • Entrepreneurs aiming for greater innovation and change-making results
  • Innovators needing to develop their ideas for solutions to problems
  • Groups forming new alternative schools
  • Activists seeking creative ways for social and ecological change
  • Parents seeking help to guide their creative child(ren)
  • Spiritualists called to co-create with and express their creative energy / life force
  • Community builders founding or developing co-creative cultures.

Why is SOC here for Creatives?

Wizard gnome sits on a log holding a sign that says "reach for the stars" while another gnome riding aw comet returns to earth from high in the sky.

Creative, our social and environmental wellbeing

needs your Creativity, desperately!

We need your:

  • passions, gifts, and talents
  • visions and missions
  • imaginations and ideas
  • artistry
  • problem-solving skills and solutions
  • collaboration and co-creativity
  • innovative, value-adding, healing, and beauty-making projects
    and your
  • manifestation, and
  • change-making and transformative power!

Something needs to give!

It’s up to our Creatives to CREATE personal and social and ecological CHANGE… it’s YOUR CREATIVITY that can achieve it!

What is the problem?

Wizard gnome sits on a log holding a sign that says "reach for the stars" while another gnome riding aw comet returns to earth from high in the sky.

Our social creativity is oppressed despite a huge 25% of Aussies have a preference for creativity*.

6,750,000 of Aussies seek to express

the nature and power of

our most innovative, problem-solving, wellbeing-enhancing, value-adding, regenerative, collaborative, transformative, soul-fully satisfying, and 

sought-after capability humankind has.

Yet, we have all been educated in 

  • schools that don’t teach the subject of creativity itself

and most of us have been educated in

  • schools that rarely teach via creativity’s process
  • schools that rarely teach the creative process or creativity explicitly
  • schools that foster academic cultures over creative cultures, and
  • school systems that are found to reduce (even “kill”) our creativity.

* SGS Economics and Planning. “Valuing Australia’s Creative Industries”. Creative Industries Innovation Centre, 2013

We have social justice problem & ecological justice problems as a result.

As long as Creatives are under-educated in their preference for creativity, our creative capacities

and our children’s creative capacities, and

their children’s creative capacities

… our ability to increase wellbeing by transforming conditions

will remain under-developed,

which is extremely bad given the state of our personal and global social and ecological conditions!  

A carpenter gnome scratching his head trying to work out instructions on how to create something.

Why learn about Creativity?

Our creativity is the most important power we have.

Creativity is our #1:

  • state of being

and it is also our #1 partner in our:

  • quest(ion)ing
  • collaborating
  • problem solving
  • soul expressing
  • experimenting
  • giving
  • learning
  • imagining
  • innovating
  • value adding
  • beauty making
  • regenerating
  • wellbeing making
  • change making
  • justice making
  • manifesting, and
  • (R)EVOLUTION!

For many Creatives, it is also our #1 way of life.

Elevating our creativity is possibly THE grass-roots game-changer of our time!

What is Creatology?

Wizard gnome sits on a log holding a sign that says "reach for the stars" while another gnome riding aw comet returns to earth from high in the sky.

Creatology is the Subject of Creativity.

We study creativity’s power and nature.

It is designed and developed by Jane Macdonald, a Creatologist and founder of the School of Creatology, and is AIFREE.

Creatology focuses upon:

  • the power and nature of creativity itself, and
  • the nature and power of creativity within us… our own creativity,

developing our:

  • creative power,
  • creative natures, such as our creative capabilities and creative practices, and
  • creativity knowledge, such as what it is, what it does, how it does it,

so we can bring our inspired ideas

for new life and new growth into being… together.

Creativity as a subject in its own right.

Just as the subject of Biology is the subject of life and living organisms, and Philosophy is the subject of living principles, Creatology is the subject of the power and nature of creativity.

Creativity as a subject in its own right isn’t studied in schools, certainly not here in Australia, but creativity as thinking including design thinking and innovation processes are able to be studied as units in universities. However, most of us don’t undertake these studies.

Limiting our understanding of creativity as thinking or as a process limits our ability to fully develop all of our creative capacities, creative practices, and creative knowledge, therefore limiting what, how, and how well we create. It also excludes the spirit and soul factors… the higher self… the force behind our creativity.

Difference between Art and Creativity.

The subject of Art explores and increases our knowledge and skills of human expression through the making of art forms.

The subject of Creatology explores and increases our knowledge and skills of creativity, including expression,

as the force (the power and nature) behind the making of art forms, as well as omniforms (any forms), and trans-form-ation (changing of forms).

What is in Creatology?

Creatology, the Subject of Creativity explores creativity

in 3 streams, each with a theme and 3 topics:

Stream 1. The State of Being Creative 

We uncover the power and nature of creativity itself, as well as the nature and power of creativity within ourselves. We explore what creativity is, what it does, how it does it, and what it gives.

Stream 2. The Way of Creativity  

We experience how we live and learn through creativity as we follow our own creative lights, develop our processes alongside our creative capabilities and practices, and see our creative outcomes reach new heights… walking our creative way.

Stream 3. The Co-Creative Culture 

We discover the elements of a co-creative culture, the roles creativity and co-creative capabilities and practices play, how groups go beyond where they have been before, and a group’s power to create change.

    Summary

    The State of Being Creative

    This first stream focuses upon the power and nature of creativity, and its nature and power in us.

    Theme

    The Heart of Creativity

    Topics

    With our (com)passions in mind, we explore the:

    1. The Purpose of Creativity
    2. The Functions of Creativity, and
    3. The Gifts of Creativity.

    Summary

    The Way of Creativity

    This middle stream focuses upon creativity’s journey as we develop our creative processes, creative capabilities, and creative practices.

    Theme

    The Quest of Creativity

    Topics

    With our questions and quests in mind, we explore our:

    1. The Originality of Creativity
    2. The Mastery of Creativity, and
    3. The Paradoxes of Creativity.

    Summary

    The Co-Creative Culture

    This last stream focuses upon co-creative cultures while we practice being part of one.

    Theme

    The Liberty of Creativity

    Topics

    With liberty and freedom in mind, we explore:

    1. The Co of Creativity
    2. The Transcendency of Creativity, and
    3. The Transformation of Creativity.
    A chalkboard with the words 'timetable' written on it, on a gold wall behind a leadlight lamp.

    How is Creatology learnt?

    Light globe of three concentric circles showing Creatology in the middle surrounded by Creative Education held by Creatopia, sit on a stem of other light bulbs.

    The Creative Education Method.

    Creative Education is different to academic education.

    Even though Creative Education teaches subjects as academic education does, it teaches them in a different way.

    It uses the creative process.

    This means we explore a subject by being creative. Much like a scientist used the creative process to learn about the nature and power of Water, we also ask questions, play with theories and ideas, experiment with these theories and ideas, and draw our own conclusions.

    But rather than our subject being Water, our subject is Creativity.

    This method of learning is called Creative Education.

    It is an arts-based approach that leads with a question and inquiry (where all human creativity begins),

    and is experiential, hands-on, project-based… based in do-ing, in be-ing.

    What kind of projects can Creatives create?

    Our projects might be ones we have already begun and want to build upon and thereby reach the next stage, or an idea that we may or may not have begun looking in to, or an idea may not have come yet but we feel a creative ‘itch’.

    Projects could include a new change, a solution, a lifestyle, a livelihood, a difference… something we love… 

    any idea or ideas we want to, need to, feel called to, create.

    A business, a movement, a point of view, an exhibition, a peice of clothing or jewellery, a house, a film, balance, music, an event, a community, a piece of writing, an art work, a philosophy, a program, self-sufficiency, a front door to a home, a YouTube channel, a resculptured body, an app, a gift community, a regenerated eco-system, a studio, an alternative way of trading, a policy, a piece of furniture, an animal run for the outdoors, a school, alternative power sources, an ecos, a picnic area, a decorated wall, a book, peace, a village, a food forest, a new sport, technology, a gift, a story, a resource of somekind… our ideas are endless!

    What is the Creatopia Village?

    The Creatopia Village is a term

    that describes SOC’s co-creative culture.

    It is an intentionally creative community village.

    The Creatopia Village is designed to provide and support the practice we need when learning about Creativity and developing our own creative natures and power.

    It is also designed to hold space for and foster our practice at being in a co-creative culture. It does this through the use of spaces which our found in models of villages.

    This way, we are in the cause of enhancing our creativity together.

    See the list below!

     

    Our culture is co-creative for lots of reasons including:

    1. We need relationships to grow with, work with, and build with others,

    2. We need practice living and working in co-creative cultures for our collective future to be more successful, and

    3. We need an ecos to be creative-sympathetic, because, as people with a preference for Creativity, tend to hold our unique and valuable creative natures and skills back when we sense there may be a negative consequence for it.

    Community of global Creatives

    Feeling like home, profiles and feeds, self-expression, connections and friendships, networking, finding creatives nearby, messaging, communing.

    Following our inner Star

    Such as our passions, ideas, talents, interests, callings, dreams, genuises, and their individuality, creating from and with them & bringing them to life.

    Sharing our creativity safely

    Inbuilt social profiles, linking to external profiles and projects and businesses, posting creative experiences and epiphanies, seeing others, and being seen.

    Discussing and collaborating

    Taking creativity knowledge and practice to new heights by chatting and brainstorming about processes, problems, ideas, tools, solutions, projects, and wins.

    Designing + developing projects

    Developing new or current or long-lingering projects, promoting, supporting, collabing on our project & others’ projects, and finding new projects.

    Project progress logs

    Setting intentions for and sharing visions of projects, monitoring project progress with an in-built project log, receiving feedback, tools, encouragement, support.

    Project Prods

    Receiving help with projects in live Project Prod sessions as needed, sharing design and development, receiving collaborative & co-creative help.

    Enterprise Eggs

    Receiving help with enterprise development in Enterprise Egg sessions as needed, for ideas, strategic planning, marketing, monetisation for those interested.

    Studio

    Getting together with others to share ideas for projects and project design and development, and experimenting with them in a tinkering, maker-space.

    Creatopia Village Collab

    A panel-style podcast with our Creatives from diverse sectors, live and recorded, about creativity from their experience, and published on YouTube.

    By the Book BOOKS

    Recording what we learn in a personal journal that can follow the Creatology Curriculum, to remind ourselves how we create so we always remember!

    Marketplace

    Sharing our products and services, past or emerging, offering them here so our Village can benefit from all of our gorgeous, hard, creative work.

    Creatology

    Accessing the full Creatology Curriculum timetable and classes, live and recorded, so we can learn about Creativity, share our knowledge and expand it!

    PoP-Up Topics

    Exploring the out-of-the-Creatology’s-box concepts of Creativity that are inspired by our questions and curiosities about Creativity.

    Library

    Supporting our creativity with resources, articles, reports, videos, programs, blogs, creativity tools, productivity tools, meditations… adding as we go.

    Fire Pit Village Meetings

    Participating in monthly village meetings at the fire pit, raising and reviewing problems, sharing and creating ideas and solutions, meeting others.

    Ceremony Garden

    Celebrating our graduates of Creatology, the Ceremony Garden is the sacred place where we host their presentations and their graduation ceremony.

    SOC in an App

    Accessing the school 24/7 on computers, phones or tablets on the Mighty Networks app, giving us easy access to the school, Creatopia village, & each other.

    What is the Creatology Award?

    The Creatology Award is an optional certificate for:

    • demonstrating mastery of creativity knowledge, and
    • demonstrating mastery of your creative capacities and creative practices.

    To qualify for the Creatology Award, participants need to:

    • complete Creatology, the Subject of Creativity including all classes and a project

    either:

      • self-directed and self-paced, over any length of time within the Creatopia Village AUS$44 per month, OR
      • in a live cohort with 10-weekly classes in an Intensive with the Creatopia Village included, AUS$528
    • submit the Satisfaction with Life Scale prior to beginning
    • create a project that demonstrates your advancing creativity 
    • log your project’s development, and
    • create a “By the Book” book of your own creative guidance.

    Upon Graduation…

    • submit an updated Satisfaction with Life Scale, and
    • present your project and a self-evaluation at an online Presentation Ceremony in the Cermony Garden in the Village. It is held two weeks after the last class to ensure you have the time to complete your self-evaluation and project, or the project’s current stage, and prepare your 10 minute presentation of these.

    Please stay in Creatopia as an Alumni after you’ve finished Creatology!

    It’s free to you to be a part of for as long as you wish.

      How do Creatives jump in?

      Giving a big thumbs up for Jane Macdonald's YouTube channel

      Weekly YouTube

      Join our broader community on Jane’s channel to:

      • share ideas, knowledge and experience
      • receive feedback, and
      • realise the value of your creativity.
      A letterbox stands with light glowing out of its slot.

      Monthly Newsletter

      Optin for:

      • the most popular vids from Jane’s YouTube channel
      • invitations to online events within SOC, and
      • the latest Creatopia Collab.

      Creatives gather at the base of the spiral of life, as a hummingbird launches from their creativity. The Creatopia Village

      Creatopia Village + Creatology

      AUS $44 per month

      The Creatology Award is optional and included.

      • Use your Creatopia social profile to link us to your other profiles, projects, shops, websites, etc
      • Self-direct & self-pace optional Creatology classes depending on your needs and interest
      • Collect a badge for each class
      • Create projects… an old, new, collab, or dream
      • Collaborate with others on your projects and theirs
      • Share your work for feedback and to generate ideas
      • Use project progress-logs to stay on track
      • Receive support in Project Prods
      • Receive support in Enterprise Eggs
      • Explore the grit in random PoP-Up Topics
      • Participate in Creatopia Collab podcasts, and
      • Shape our community in whole-village meetings.

      The Creatology Award 

      • If all badges are collected, you’ll be invited to graduate with the Creatology Award if you like, and then
      • Remain in Creatopia as an Alumni for free!

      A magical door stands at the end of a red carpet, with a gold ribbon waiting for someone to cut it.

      Creatology Award Intensive

      AUS $528 (May-June 2025)

      The Creatology Award Intensive requirements:

      • Term 2, 2025: Monday nights, 7.30pm – 9.15pm (AEST)
      • 10 weeks: April 28th, May 5th, May 12th, May 19th, May 26th, June 2nd, June 9th, June 16th, June 23rd, June 30th
      • Live, online: within the Mighty Networks app, with all classes recorded
      • Enrolment Criteria: Creatives ready to act upon their creativity, demonstrated preference for being creative, demonstrated collaborative experience
      • Projects: create an individual project you are already developing or yet to begin OR co-create a project with a social or ecological benefit aim
      • Note-taking: create your ‘By the Book’ Book of your own creative guidance
      • Graduation: In a 10 minute presentation, present your project and self-evaluation at the in-school Presentation Ceremony, and receive your Creatology Award, and
      • Creatopia Village: full use of Creatopia, and stay on as an Alumni, for free!

      Creatology Award Intensives 

      expressions of interest

      For Intensives offered terms 3 & 4 of 2025 and beyond:

      • over 3 months
      • 10 weekly classes with Jane in order of the curriculum
      • live online & recorded
      • full use of the Creatopia Village

      for individuals, or groups such as schools and organisations.

      A woman sitting on a bar stool on a stage is visited by a red Creator angel ready to guide her.

      Where is SOC?

      SOC is online.

      We are hosted in the Mighty Networks platform.

      It has an app for participation from our phones, tablets and computers!

      Mighty Networks offers a range of facilities for our Village school including:

      • social profiles and links to our external profiles and projects
      • finding creatives and their projects in our area
      • posting, feeds, and private messaging
      • topics and chat threads
      • project progress-logs
      • spaces for the Enterprise Egg, Project Prods, and the Creatopia Collab
      • a studio for project design, tinkering, co-working, and collaborating
      • a marketplace for cross promotion of businesses and projects
      • a fire pit for whole-village meetings
      • a library
      • a garden for ceremony at the Creatology Award presentations,

      and a

      • Creatology Classroom for our prerecorded and live classes (and their recordings).
      The Beacon of Light, designed and taught to paint by Tamara LaPorte at Wilowing.org

      The Beacon of Light

      The portrait is the ‘Beacon of Light’, designed and taught to paint in an online class by Tamara Laporte in her Willowing Arts.

      The poem on her dress was written to Jane by Chloe, now passed.

      Free Class

      PoP-Up Topics

      There are so many topics within Creativity to explore, we don’t make all of them a priority in Creatology. 

      So, they are explored in PoP-Up Topics instead.

      PoP-Ups is a free library of videos created by Jane Macdonald, about these out-of-the Creatology box topics.

      It is available here, on YouTube, and within the School.

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      Acknowledgements

      Jane Macdonald, Creatologist, Founder of the School of Creatology and creator of the Creatology, the Subject of Creativity.

      “I can’t give you any advice but this: to go into yourself and see how deep the place is from which your life flows.

      At its source, you will find the answer to the question of whether you must create.

      Accept that answer, just as it is given to you, without trying to interpret it.

      Perhaps you will discover that you are called to be a creator.

      Then, take that destiny upon yourself, and bear it, its burden, and its greatness.”

      Rainer Maria Rilke

      (1903)

      The School of Creatology acknowledges the Wurundjeri of the Kulin nation, the Traditional Owners of the mountain Country this school is created on, and recognises their continuing connection to land, waters, and communities. SOC pays respect to Aboriginal and Torres Strait Islander cultures and to Elders past and present.

      AIFREE. The School of Creatology pays respect to our Creatives across the world and their great works that bring beauty, knowledge, and solutions to all of us and our earth, by ensuring nothing is made with AI. Everything… eg, words, structures, titles, thoughts, ideas, videos, images… are originally created by SOC, from scratch, and paid Creators. Nothing is taken.

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